At the begining of this month, I was invited to speak at the Travel Distribution Summit in Singapore. The show is targeted at marketing and revenue strategies for the travel industry and is well attended. In terms of search marketing, it's a fairly sophisticated crowd and there is a fair amount of interaction and some interesting questions.
On day two of the show, I did a one hour workshop on search marketing. I've now posted that presentation for view over on the water&stone site. If you'd like to take a look, click the link below.
>> view search marketing presentation on the water&stone site
About a week ago, one of the EyeForTravel crew interviewed me and asked my views about user generated content and the importance of social media in the travel industry. They're running the article now on the Travel Distribution News website.
The article is part of the lead up to EyeForTravel's 2009 Travel Distrbution Summit in Singapore later this month. I'll be participating in a panel discussion at the show. The panel concerns user generated content and is tentatively scheduled to include representatives from Travelocity and TripAdvisor. I will also be doing workshops on open source content management systems and reprising last year's workshop on search marketing trends and techniques.
Just back from Singapore. Was there to speak at the EyeForTravel Travel Distribution Summit -- this is basically a show to discuss channel management for the travel industry. The trade show and the sessions are largely focused these days on what is happening with the Internet, as it presently shapes travel in very significant ways.
I did a panel discussion on Web 2.0 with people from Lonely Planet and the Millenium Group. I also did a one hour workshop on Search Marketing. The workshop was a "How-To" and was very well attended (I think largely due to the fact that the conference features very few practicums.)
The presentation for the Search Marketing workshop is online and can be viewed in your browser. Of course, since this went with a discussion, some of it is a bit lacking in detail, but nonetheless, I think you may find it interesting. You can view the search marketing presentation at http://www.waterandstone.com/seo
For those of you interested in travel in general, some Singapore pics are up on my Flickr account.
Enjoy!
