How-To

Just back from Singapore. Was there to speak at the EyeForTravel Travel Distribution Summit -- this is basically a show to discuss channel management for the travel industry. The trade show and the sessions are largely focused these days on what is happening with the Internet, as it presently shapes travel in very significant ways.

I did a panel discussion on Web 2.0 with people from Lonely Planet and the Millenium Group. I also did a one hour workshop on Search Marketing. The workshop was a "How-To" and was very well attended (I think largely due to the fact that the conference features very few practicums.)

The presentation for the Search Marketing workshop is online and can be viewed in your browser. Of course, since this went with a discussion, some of it is a bit lacking in detail, but nonetheless, I think you may find it interesting. You can view the search marketing presentation at http://www.waterandstone.com/seo

For those of you interested in travel in general, some Singapore pics are up on my Flickr account.

Enjoy!

By now you must have heard about the Firefox browser from Open Source champions Mozilla. One of the joys of Firefox is that it is not a “take it or leave it” package of features. Rather, Firefox is expandable and enjoys the benefits of being associated with an active developers community of programmers and enthusiasts who turn out a wide variety of enhancements (called “extensions”) which give you the ability to customize Firefox to your needs.

In the best Research Launchpad tradition of letting you benefit from my extensive (and unfortunately sometimes wasted) hours online, I’ve prepared a quick survey of Mozilla Firefox extensions that are relevant to searchers, and indeed to most any aspiring power surfer:

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